Analysis Of Red Bulls Marketing Strategy - 1590 Words

How a company markets their products and services to consumers plays a large role in the profitability of that organization. This strategy becomes more complicated when an organization operates in a global marketplace. Companies such as McDonalds use a marketing approach that provides for segmentation of the consumer based on their culture and behavior. Understanding the various customer segments allows for McDonalds to target or position their products to appeal to those consumers. Another company that has grown its revenue through sales domestically and internationally is Red Bull. This document will review Red Bull’s marketing strategy and how it compares to their competitors. Red Bull marketing approach to target their consumers and that corresponding consumer profile will also be reviewed. Finally, this document will analyze if a different type of consumer should be targeted and what the benefits to Red Bull could be by this potential new market. Global Marketing Strategies Marketing departments that operate in a global marketplace have to consider their products position amongst competitors and how they can effectively target consumers in an ever changing environment. Consumers have many choices and can demand higher expectations from the products that they purchase. Global competition has created an situation for organizations which has shorten their product lifecycles, increased the importance of quality, created more competition in pricing of products, andShow MoreRelatedRed Bull Environmental Scan1129 Words   |  5 PagesRed Bull’s popularity and status as the number one energy drink in the market reflects the importance allocated to marketing. The company’s hegemony in the energy drink industry is a reflection of their adherence to a multifaceted strategic management plan that considers the imperativeness of environmental factors. As competition increases, companies strive to differentiate themselves t hrough common shared principles to retain customers. In the case of Red Bull and their annual sales of â€Å"4,204 billionRead MoreMarketing Excellence - Red Bull1846 Words   |  8 PagesM560 Marketing Excellence – Red Bull November 5, 2013 1. What are Red Bull’s greatest strengths and risks as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? Although Red Bull is a fairly young brand, it is currently the worldwide market leader in energy drinks. Originally conceived in 1982, the drink was founded in Austria in 1987 and then went international in 1992 with its introduction into Hungary (â€Å"Red Bull SWOT Analysis†). TodayRead MoreThe Extreme Sports Market : Red Bull1516 Words   |  7 Pagesenergy drink powerhouse, Red Bull. Red Bull was founded in Austria in 1984, and since then has grown rapidly, while also inventing new marketing strategies along the way. According to Forbes, Red Bull is the â€Å"76th worldwide most valuable brand†, which is estimated to be worth 7.2 billion dollars. â€Å"The brand that gives you wings sold 5.6 billion cans, up 4%, across 170 countries in 2014† (Badenhausen, 2015). On the Other hand, just like many of the fortune 500 companies Red Bull is way more than justRead MoreSwot Analysis : The Energy Drink Industry1135 Words   |  5 PagesSWOT Analysis: The energy drink industry is a fairly new market, with the top products being little under 30 years old. There are several strengths, weaknesses, opportunities and threats in the sector that are unique to this particular industry. Through a SWOT analysis, I will analyze this markets’ main components. The strengths of energy drinks are the specific branding, low rivalry, mainstream products, low pricing points, and powerful sponsorships. Each energy drink producer has a specific brandRead MoreThe Energy Drink Industry Must Have A Swot Analysis934 Words   |  4 PagesThe energy drink industry must have a SWOT Analysis just like any other industry in order to assess the market before entering. The strengths in the energy drink industry are its â€Å"quick fix† for consumers; their products serve as a quick burst of energy for their target consumers of people on the go. Other strengths include the high brand awareness and relative attractiveness in the industry. Everyone knows what energy drinks are and the purpose they serve so companies in this industry do not haveRead MoreRed Bull Analysis4398 Words   |  18 PagesGeneral Analysis, Recommendation, and Implementation Industry: Energy Drinks Company: Red Bull By: Thomas Domenjoz Olivier Courtemanche Nouadir Yiteng Ma Jayme Donohoe Part I: External Analysis General Environment The Canadian population is virtually stagnant (0.83% growth) and prospects from our key demographic [15 to 24 years] are even worse: their numbers are actually expected to decrease from 4,469,300 in 2007 to 44,653 in 2011. The legal environment is also expected to worsen as healthRead MoreA Short Note On The Energy Drink Industry1337 Words   |  6 Pagesopportunities and threats in the sector that are unique to this particular industry. Through a SWOT analysis, I will analyze this markets’ main components. The strengths of energy drinks are the specific branding, low rivalry, mainstream products, low pricing points, and powerful sponsorships. Each energy drink producer has a specific brand that they have maintained to appeal to their audience, for example Red Bull’s brand is taking the ordinary man and making him extraordinary were as Monsters brand is maximizingRead MoreBull Case Study Analysis : External Analysis Of Red Bull1097 Words   |  5 PagesBA4302 Red Bull Case Analysis External Analysis Political Factors: These include indirect or direct political factors affecting Red Bull. Among others are government instability, markets’ bureaucracy, corruption levels, the function and freedom of press, protectionism measures of home market, and market lobbying initiatives. Red Bull endeavors to impact specific political factors and pertinent laws and regulations through its efforts of lobbying. For instance, the moment the FDA were ready for theRead MoreA Swot Analysis Of Red Bull1466 Words   |  6 Pagescan help improve the strategy of Red Bull in the United Kingdom over the next 20 years, it will be reasonable to consider a SWOT analysis of the company within its industry, then funnel it to a PEST analysis within the given nation, UK. This way, using Porter’s 5 Forces to back up its influence within the given market can better support it. Therefore, constructing four scenarios based on 2 independent factors will be feasible. SWOT Analysis Strengths: †¢ Market Leader – Red Bull maintains its leadRead MoreRedbull Case5803 Words   |  24 PagesJournal of Sponsorship Volume 3 Number 4 Entrepreneurship through sports marketing: A case analysis of Red Bull in sport Samantha Gorse, Simon Chadwick* and Nicholas Burton Received (in revised form): 14th Aprii, 2010 *Centre for the International Business of Sport, Coventry University, Priory Street, Coventry CV1 5FB, UK Tel: -H44 24 7688 7688; Fax: -i-44 24 7688 8400; E-mail: simon.chadwick@coventry.ac.uk Samantha Gorse is a doctoral candidate at Coventry University Business Sciiooi and