How To Get Your Content To Rank On Google With Tim Soulo Of Ahrefs

How To Get Your Content To Rank On Google With Tim Soulo Of Ahrefs Planning and creating content that ranks well on the search engines can be difficult. It comes down to keyword selection and use, but that’s not all. You’ve heard the expression, â€Å"content is king,† and that’s still true: Your success has everything to do with the value and uniqueness that your content has to offer the people who will be seeing it! Today, we’re talking to Tim Soulo, the head of marketing and product strategy at Ahrefs. Tim knows how to create valuable content, and today he’s going to share his best tips on finding keywords, promoting your content, and standing out from your competition. Information about Ahrefs and what Tim does there. The most successful content produced by Ahrefs: the types of articles and pieces, as well as how they promote and analyze them. Tips on ranking for not only your core keyword, but also relevant keywords. The process Tim uses for coming up with content ideas. What it takes to outperform your competition. Why it’s important for an SEO marketer to do research that no other blog has written about or compiled. Tim’s thoughts on length and why it might not be important in the way that you are thinking. Tim also talks about long â€Å"ultimate guides† and gives his advice on making them more user-friendly. How to use backlinks to promote a piece to help it rank. Links: Tim Soulo Ahrefs How to Do Keyword Research for SEO How to Submit Your Website to Search Engines Send a screenshot of your iTunes review to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Tim: â€Å"The only way to outdo, to outperform the competition is to offer something unique and something better than they have.† â€Å"You have to have something to offer which wasn’t published, which wasn’t said before you. You usually need to be at the forefront of your industry you need to be a so-called thought leader.† â€Å"It’s not about trying to crank everything you can into the article, its about delivering value and persuading people that you can solve their problem in as [few] words as possible.†

How Important Is the Study of Globalization to the American Economy Research Paper

How Important Is the Study of Globalization to the American Economy - Research Paper Example It has been argued that globalization will intensify the economic disparities and conflicts subsidizing progression of relatively poorer economies. Several studies have inspected if globalization procedures have decreased or intensified wealth dissimilarities within developed economies and emerging economies. Notably, globalization studies have gained much importance in the American economy as it can impact on financial condition and strategies of organizations of a country (Brahm, 2005). Due to the influence of globalization, international economies influence the success of market players to a large extent. It has been disputed that directness associated with globalization can benefit every nation; while some think globalization has the potential to broaden the differences within nations. Globalization is reliant on a range of national and international aspects. Globalization raises the global business and exchanges in gradually open, incorporated and borderless global economy. Sign ificant development has been observed not only in transaction of products and services, but also in money transfers, travelling, immigration, sharing of ideas and information. The impact of globalization can be seen through measurement of the quantity of global monetary dealings. For instance, in New York, almost 1.2 trillion USD worth transactions flow per day and the quantity of global stock market dealing surpasses the huge amount (Intriligator, 2003). Globalization has a significant influence on every economy of the world, with diverse impacts. It can impact on manufacturing of products, employment market, and other efforts of the production procedure. Moreover, it also impact on investment, wealth, technology and results in transmission of skill and knowledge from originating countries to other countries. Globalization also has a major impact on the competency and output in the economy. In the context of international economy, globalization has resulted in increasing competitio n. Though some organizations fear competition, but there are several advantageous impacts of competition which can raise output or effectiveness of the company. Competition and the spreading of markets in globalization can lead to specialism and division of work (Intriligator, 2003). The participation of the USA in the international economy can also be signified from a political perspective. The international economy is an extremely competitive place where organizations from several nations are struggling for employment expenses, gaining technological and cost advantages over other organizations. Thus, organizations are significantly considering health tactics, wage and remuneration programs, and job positions as a vital aspect of their competitive approaches. Some organizations in USA believe that they should outsource the resources from inexpensive traders, move some business operations to other international sites and continually innovate themselves (Pearson Education, 2010). It is worth mentioning that American citizens see globalization as a blend of positive and adverse components for the economy. With the affect of globalization, USA has emerged as an international civilization. It is in this context that critical decisions of USA are likely to have an impact on the global economies. Conversely, decisions adopted by other economies can also have significant impact on economy of USA (Tay, 2010). Globalization generates open occupations which in turn generate opportunities in the

Intigrating technology in the EFL classroom Essay

Intigrating technology in the EFL classroom - Essay Example Report indicates that about 70% of education funding in Israel comes from the central government while the remaining 30% comes from cities and other sources. This was in a show of the government’s commitment to educating its people to be literate for prosperity and development. So far, Israel has been registering an increase in the number of students enrolling for classes at different levels. Latest report indicates that Israel has about 1.8 million students from pre-school to high school level (Newman, 2012). This is an indication of the country’s commitment to high literacy level. This number also continues to increase as the population continues to grow. Even though teaching Israelis to be literate is a key priority of the Netanyahu administration, it is also the most challenging area in the country’s education system. This is attributable to the changing nature of the classroom. Research indicates that the classroom environment has undergone radical changes i n the 21st century (Cordova and Lepper, 1996). For instance, Israel has experienced an influx of immigrants from immigrants in the country from all over the world. This has resulted in an increase of a large number of people in the country who are not able to speak or write the English language, which is the country’s national language. The fact that a large population of the country cannot speak, read, or writes the English language is posing a huge challenge to teachers in the country. It is an acknowledgeable fact that becoming proficient in a foreign language is very difficult and can be daunting. As a result, a large number of people in the country who do not understand the English language normally find it difficult learning a new language since the English language is new to them (Jonassen, 2000). Therefore, in order for such students to learn and become proficient in the English language, they must be supported as much as possible. Teachers who have had the opportunit y to teach students learning English as their second language understand that such students require language support for their language acquisition. To say that students learning English as their second language have attained the level of proficiency required, they must be able, not only to hear and write the English language, but to speak and read the English language well. However mush this might be a daunting task; we strongly believe that integrating technology such as the use of computers can play a crucial part in increasing a student’s grades in the English language. This discourse examines how the integration of computer-assisted instruction (CAI) can be an important tool for teaching new learners of English language. In addition, the paper will explore the gains that have resulted from the use of computer-assisted instruction in teaching the English language to new learners. Literature Review Verbal Interaction Interaction between new English language learners and th ose who are proficient in English language is key in promoting proficiency in English language. As such, teachers of English language need to provide students learning English as a second language, a language-rich environment where they can continuously engage in the English la

Individual report based on an observation of an establishment Essay

Individual report based on an observation of an establishment - Essay Example Observation of the Hawthorn effect In order to examine the Hawthorne effect specific tests are performed. These tests mainly included examining the efficiency level of the employees. The employees and staff were informed beforehand that their actions will be kept under observation for the purpose of conducting successful experiments (Abratt, Beffon and For, 2011). Two different sets of experiments are performed one without the acknowledgement of the participants and one with the acknowledgement of the participants. The experiment indicated that the there is marked difference between e two experiments. So it can be concluded that Hawthorn effect was present in the observations. Details of the Hyatt Regency Different kinds of accommodations are available at Hyatt. Some of the types of rooms are standard rooms, triple or family rooms and suite. The hotel is present in 7 different international countries. Altogether there are about more than 500 plus bedrooms in Hyatt. Some of the well k nown brands are Park Hyatt, Andaz, Grand Hyatt, Hyatt Regency and many more. The hotel offers a diverse range of facilities starting from plush services like room services, online hotel and resort booking services, bag drops and pulls, dining and cuisine, baby sitting services, bell services, business centre services, concierge services, and currency exchange services (Aiken and West, 2001). The other kinds of services are engineering services, exhibit halls, food and beverage services, gift certificates. The different types of clubs, lounges and restaurants are Regency Club, Peppercorn Duck Club, Skies Restaurant, the Terrace restaurant, Coffee Express, Market segment of Hyatt Regency Table 1: Market segment of Hyatt Amerisuites Corporate business and family weekend leisure traveller, 30 to 59 years of age, 50% male/50% female, Household income $85,000+ Park Hyatt High income, Professionals, high level executives, celebrities Grand Hyatt Upper to high level income, Professionals, s enior and mid-level executives, upscale meetings, Hyatt Regency Middle to upper income, Professional, managerial, convention groups, Hyatt resorts Middle to upper income depending on branding, Professionals, mid to senior level executives, meetings and incentive groups Spa Hyatt Culturally sensitive acknowledging deep local customs and traditions Hyatt vacation club Middle to upper income, University educated with post-graduate degree courses Source: (Anderson and Mittal, 2002) Details of the information gathering process The resorts and hotels of Hyatt are connected to a central server of each hotel. The central servers are connected to each other in a network of interlinked and interconnected system. All the hotels and resorts of Hyatt use as single source software which helps to create an inter link between the various departments as well as between hotels and resorts (Berman and Evans, 2007). The implementation of the central reservation system at Hyatt has led to a record incre ase in the number of rooms sold (almost 31%). Whereas the industry average indicates that the number of rooms sold increased by only 20% to 25% (Craig and Douglas, 2005). The central reservation system is used for collecting information like the operational efficiency and revenue generation. The diagram given below gives an indication of the grading system of restaurant. Fig 2: Auditing process of restaurants Source: (Anderson and Sullivan, 2002) B Details of the administrative and accommodation departments The different typ

Drugs in the world today Essay Example | Topics and Well Written Essays - 1000 words

Drugs in the world today - Essay Example Economic constraints on countries and regions, following unfavorable world economic situations, are among the escalators of cocaine sales in certain parts of the world. The emergence of the growth of the illegal opium in Asia contributed, considerably, to the global spread of cocaine that has occurred over a century. There were trade restrictions on the Chinese empire, by Britain in the 1850s, as part of strategies to end the production and spread of opium. Instead of achieving its goals, the restriction triggered a massive production of illicit opium in the Chinese Empire. The British had placed economic barriers on the Chinese Empire, a move that saw the empire resort to the production of the unwanted opium and subsequently the formation of the Golden Triangle. In the 1910s, there was an increase in the production of illegal opium in China. Restrictions, on trade and other economic acidities, placed on countries producing opium is among the triggers of its production of illegal opi um. Afghanistan produced an estimated ninety tones of opium in 1971, for instance. With intensive restrictions coming from other trade partners of the country because of the production of opium, Afghanistan resorted to dependence on the drug economy. This triggered production to an estimated five hundred tones of opium in 1978 (Chouvy, 2010). Unstable global economic conditions have close relationship with political instability. The drug economy has played a great role in financing the operations of warlords during notable wars of international and local interests. The economic reasons for the rejuvenated growth of the illicit opium were to fund the operations of the warlords on China, which experienced political instability in the 1910s. ... The demand for funds by warlords in the Cold War also triggered an increase in the production of the illegal opium to for financial support of operations of the war. Central America and the Northern Andes are among the most notable areas where the illicit substance trafficking is a serious business and remains an intimidation to the strategies to end illegal drugs (Marcy, 2010). In the Latin America, for instance, narcotics play a great economic role that renders it a challenge to wage war on drugs. The world economy has serious influence in the high spread of narcotic drugs sales in countries as Colombia, Peru and Bolivia. The 1979 change in the cost of oil, globally, triggered the three countries to depend on the sales of narcotics, for instance. The sales of coca and cocaine remained one of the activities that would support the countries because of the reduced income from other sources as export of agricultural products. Because of the significant reduction of the cost of exports of these countries, there was an escalation in their foreign debt amount. To compensate, the countries resorted to sale of narcotics. This elaborates the role of the world economy in triggering the spread of cocaine and posing a challenge to the various anti-drug policies. Question two Cocaine and heroin are the top most addictive drug substances. However, the two drugs display certain extent of pharmacological differences as well as distinctions in their social effects. They have different tastes with cocaine containing a rather unique flavor when consumed while heroin has high level of bitterness upon consumption. The effects of cocaine have no antidotes for suppressions, as

Womens Advertisements Negative Effects

Womens Advertisements Negative Effects Advertisements in fashion have a significantly negative affect on womens self-esteem and body image. Women, especially young women take a second look at themselves and may feel insecure about their appearance when flipping through a magazine filled with advertisements. When we look at advertisements today, we see models that are perfectly thin. There are two companies whose ads stand out especially for the thinness of the models. Versace advertisements stand out because the models are so skinny that it becomes more than just a product. Victorias Secret models in their advertisements are also too perfect that it sets a standard for being sexy and beautiful. In one particular Versace ad, there is a model wearing a white dress that is standing in a way that makes her appear ultra thin. She is standing in front of a sea blue background that makes her white dress pop even more. She is also holding a Versace bag and wearing a ring. She looks distressed but as a high fashion model, this is the standard for Versace. She looks extremely tall, wearing very high heels, and her body appears almost deformed. This is a trend in Versace ads because thats what the company considers beauty. This may be just an advertisement, but it also does so much more. It sends a message to young girls that looking like a model is the ideal way to e considered beautiful. When it comes to advertising, women are portrayed in a way that makes the public feel less perfect. Media set a standard for beauty that is beyond natural or even attainable to most young women. Being surrounded by all these advertisements makes young women emotionally and physically confused about their bodies. Young girls are usually told it matters who you are on the inside, not the outside. This notion has less value as time goes on because media says otherwise. There is no way of escaping what media considers beautiful. Advertisements are found everywhere you turn, magazines, newspapers, bus-stops, billboards and especially on television. Advertisements for make-up and other beauty products contain the most artificial concept of beauty. In Victorias Secret advertisements, the models are not as odd as Versaces, but they are extremely thin. They have what most would consider perfect bodies. Since they are known for advertising lingerie, there are standards for how a model should look. Many young women compare themselves to these models even though they dont get the special beauty treatments that models usually get. Even though pictures are perfected on the computer, women still try to picture themselves as models. It is especially hard because of the amount of ads distributed in all directions. Even though these advertisements may be entertaining for men to look at, women take so much more from advertising. Women get the idea that if they look like a model, men will find them more attractive. The main message of these ads is if you want to be beautiful, buy this product. But the hidden messages are within the ad itself; companies see these models as just objects of advertising. The public sees these models as a reflection of the self that they dream to become. The idea is when you buy lingerie from Victorias Secret, you feel as sexy as the models appear. Even though this may motivate women to buy the products, it may still make them feel insecure. According to a study done by researcher Gayle Bessenoff, Ph.D., women became less confident about their bodies after viewing ads containing skinny models. Half of the women got ads of skinny female models advertising clothing. The other half of women got ads for everything else besides clothing that contained no female models. After viewing the ads, the women completed surveys rating various emotions. As a result, the women who viewed the ads of skinny models performed worse on all the surveys. Bessenoff said that women who already have low opinions of their physical appearance are at an even greater risk for negative effects from media images. The article goes on to say that these images of women arent as original as they appear according to a website called girlpower.gov. Images showed especially in magazines are touched up and the models are airbrushed to flawlessness which results in a perfect depiction of the female body. An article done by Body Image and Advertising on the healthy place website states that skinny women in advertising can lead to unhealthy behavior in women and young girls. According to the article, The average woman sees 400 to 600 advertisements per day, and by the time she is 17 years old, she has received over 250,000 commercial messages through the media. This is a lot of ads aiming at one person. According to the article, 69 percent of girls in a study say that magazine models influence their idea of the perfect body shape. It is very unrealistic to think that every woman has the same body type and that every woman can look like the models if they work hard enough. The article also goes on to say that girls who already have body image problems and low self esteem are even more significantly effected by constantly be surrounded by advertisements in fashion and beauty. It states that males are also affected by the images in advertising and also go through body issues to meet up to the standards of what is depicted in advertising. Advertising is very powerful and even though many women know that it is unrealistic, others get caught up in the idea of perfection. Even though advertising has negative effects on women, some say that it also has some good sides to it. According to an article by Mike Howard, women prefer to buy products advertised by thin models. Howard talks about a research done by business professor Jeremy Kees. Kees research team came up with a conclusion that women who viewed ads done by skinny women felt bad about their bodies. Even though these women felt bad about their physical appearances, they considered the brands more highly. The second set of women viewed ads done by regular sized women, even though they didnt feel bad about themselves, they considered these products having a lower value. After the study was completed, women were offered cookies as a thank you for their participation. Surprisingly, the women who viewed skinny models were four times less likely to accept the cookies. The main point of this article depicts that women regard products pitched by thin women more highly and are more likely to purchase the m. Another benefit of thin models in advertising was proven by a research done by the University of Bath in the U.K. The researchers found that two-thirds of the women they interviewed preferred skinny models portrayed in print advertisements over larger sized women. The researchers interviewed 470 female undergraduates. They found that 67 percent of women favored thinner models while only 29 percent favored models of a larger size. The women who favored thin models were also slightly thin themselves and believed that weight can be controlled by dieting or exercise. They tended to think the thinner models were more elegant, interesting, likeable and pleasant according to the study. The study resulted in regular women favoring thin models because they can relate to them in some way and think that weight can be controlled. The larger women tended to think that the thinness is a result of the skinny models genetics and their weight cannot be controlled. The size of models also didnt matter to the larger women. The responses to some of these articles mostly support the idea that women should be aware of what is presented to them. They should have more knowledge about what s depicted in media. Although it is proven by some studies that women prefer to see skinny women advertising a product, it doesnt make them feel better about their bodies. The women may regard the product highly because of a thin woman, but this only benefits the product be advertised. It benefits the companies more than it does the women who are being exposed to such artificial beauty. Advertising promotes the idea that you have to look a certain way to be beautiful. It may not be obvious at first glance, but it sparks something in women that targets their self-esteem, this drives them to purchase these products. Insecurity about womens bodies lead to depression, eating disorders and other emotional problems. Young women face these problems as a result of this idea of beauty portrayed by media. It may be surprising to see that women admire the perfect bodies being shown in the media, but the main point is that it hurts them in the end. Insecurity leads to consumption, thats what drives companies to advertise. It may be seen that companies benefit from the insecurities of women by manipulating their minds to think that they need to look like that so they should purchase that product. It is sad to see that beauty is being defined by media. Women should know that perfection in created on a computer. By accepting this, they can feel better about their bodies and be beautiful through their eyes and not those of the media.

Is Abortion the Best Option? Essay -- essays research papers

LIFE   Ã‚  Ã‚  Ã‚  Ã‚   Many people talk about many issues. Some are more heated than others are. Abortion is an issue that divides are nation like no other. Religions, sexes, and even political parties take opposite sides on the issue. The question is, which opinion is morally permissible? What is abortion you might ask? In the Merriam-Webster dictionary, abortion was defined as induced termination of pregnancy and expulsion of embryo or fetus: cessation of normal growth, prior to full development or maturation. In simple terms, the killing of an embryo and extracting it. Where did all this rage and brewing arguments come from? Well, in 1973 the Supreme Court ruled in favor of Jane Roe in a 7-2 decision. This decision allowed abortions to be legal in all 50 states that were performed within the first trimester of pregnancy. Prior to this decision, an abortion was only performed to save a mother’s life. Since this controversial decision was made, the issue of abortion rings throughout American society everyday (Goldman, Jerry). As soon after the decision in 1973, the American people quickly jumped to one side or another. These two sides were pro-life and pro-choice. A pro-choice person believes that this developing embryo is merely a mass of tissue just as developing skin cells or liver cells. This person believes that it is the woman’s choice whether to have the baby or not. The baby is being carried within her body and being provided nutrients by her, and stopping the development of this fetus for any reason is not wrong. This group strongly agrees with the 1973 Supreme Court decision and pushes for more abortion rights. A pro-lifer believes that the unborn child is a human being and has the right to live. Aborting this unborn child is considered an act of murder to this group. John Noonan is a professor of law at the University of Berkeley. Noonan is a Roman Catholic philosopher who argues abortion is morally wrong. He defends the conservative view (pro-life) by stating, â€Å"an entity becomes a person at conception and that abortion, except to save the mother’s life, is morally wrong.† He believes that fetuses are innocent human beings, and since it is wrong to kill innocent human beings, which fetuses are innocent humans, it is wrong to kill fetuses. (Abortion) Noonan asks the question: How do you determine the humanity of a being? He goes o... ...hich 390 are ovulated. Once spermatozoon and ovum meet, studies show that only about 20 percent have a chance at spontaneous abortion. In simple terms, the chance of a fetus developing is 1 out of 5 times. This seems to be outstanding odds. (Biology Book)   Ã‚  Ã‚  Ã‚  Ã‚  The next issue to be discussed is experience. Pro-choice would argue that one who has experienced, lived and suffered, one who possess memories, is more human than one who has not. This distinction is not serviceable. An embryo after eight weeks is experiencing, as it is responsive to touch and sensation. Furthermore, if a human has lost his memory due to say aphasia, then is he not human? Based on this issue he would not be. Nor would the man who has never loved or learned, for these are certainly human experiences.   Ã‚  Ã‚  Ã‚  Ã‚  Finally, I must sum everything up with some biblical reasoning, being a strong believer in God. The word of God states, â€Å"do not injure your fellow man without reason.† In these terms, once the humanity of a fetus is perceived.(Abortion Facts) Abortion simply violates the equality of human life. So I end with a question, are abortions wrong? You decide.