Effect of Csr Activities on Sales Essay Example for Free

Effect of Csr Activities on Sales Essay Reasons for this can be multinational corporations’ increasing influence on world economy as well as scandals revealing horrible working conditions in different industries. In spite of the fact that the demand for CSR is growing, there has always been critics. The most influential critic is Noble Prize winner Milton Friedman, who claims CSR to be a waste of stockholders’ money. However, several articles claim, opposite Friedman, that CSR rather increases a company’s financial performance in the long run. These claims have made us curious about in what way CSR is related to a company’s performance. Moreover, it has led to us wanting to find out how CSR can influence customer perceptions on a product or service offering. Conclusions –All the initiatives gave a positive influence on the respondents’ perceptions, but the ones resulting in the most positive changes of the perceptions and willingness to buy were social responsible business practises, cause-related marketing and corporate philanthropy, which are initiatives where the company are doing the largest effort instead of just encouraging others to make an effort. The respondents answered that they trust the companies’ information about CSR to some extent, but also think a third party should scrutinise the companies’ activities and inform. The most favourable channel for CSR information was from environmental organisations, government organisations and the third party web media. Therefore it seems like the respondents value that the companies provide information, but are not too forward and pushing the information on them by for example advertisements. Keywords : CSR – Corporate Social Responsibility, Cause promotion, Cause-related marketing, Corporate social marketing, Corporate philanthropy, Community volunteering, Social responsible business practices. Introduction: CSR is today a frequently used concept, as companies to a larger extent are held accountable for what is happening in the society. The company should also inform the stakeholders about their CSR activities in an appropriate way, in order to capitalise from all possible benefits. In order to make a trustworthy impression and gain the most benefits, the choice of CSR activity and way of communication is crucial for the company, and therefore the perceptions of the consumers are very important to know more about and understand. In the last decade tendencies towards a more social aware community have been strong. In itself these trends are nothing that is particularly new. People have always preached for problems like public health, wildlife protection, prevention of child labor etc. What is different now is that companies to a larger extent are held accountable for what is happening in our society. Companies that engage in CSR activities are likely to have different motives for doing so. Many researches claim that corporate social responsibility originally consists of activities that a company performs out of commitment and duty. However, there are also commercial motives for CSR activities. For example CSR activities may result in advantages when it comes to receiving funding, recruiting new employees, cost reductions etc. To capitalise from all possible advantages it is crucial for the company to communicate their CSR work in an appropriate way. Theoretical Framework: Types of CSR Activities: a) Cause promotion Cause promotion is often done in the way that the company provide funds, contribute financially or with any other resource, with the objective to increase awareness, support fundraising or participation, or to recruit volunteers for a specific cause. In this initiative persuasive communications are important, to create concern and to persuade people to contribute or participate to support the cause. In successful campaigns use of motivating messages and the choice of effective media channels are crucial. They also make use of publicity, printed materials, special events, web sites, advertising, featuring the logo and key message of the company and those who represent the cause. Further methods are employee involvement, messages on product labelling and to provide store space for promotions. Many of the potential benefits are marketing related, like strengthened brand positioning and preference, increased traffic and consumer loyalty.

Laser Surgery :: Health Medicine Medical Essays

Laser surgery Lasers (The word laser is an acronym for light amplification by stimulated emission of radiation.) lasers were first introduced in 1960, The first successfully optical laser constructed by Maiman (1960), was a ruby crystal surrounded by a helicoilal flash tube enclosed within a polished aluminum cylindrical cavity cooled by forced air. The ruby cylinder forms a Fabry-Perot cavity by optically polishing the ends to be parallel to within a third of a wavelength of light. Each end was coated with evaporated silver; one end was made less reflective to allow some radiation to escape as a beam was produced. Initially the laser was named the invention looking for a job. Photo-pumped by a fast discharge flash-lamp, the first ruby lasers operated in pulsed mode for reasons of heat dissipation and the need for high pumping powers. Nelson and Boyle (1962) constructed a continuous lasing ruby by replacing the flash lamp with an arc lamp.(1) Today lasers are much like those of the early ones and they are widely used in many fields, their uses are wide spread, From fusion physics to the DVD player these are common places where lasers are used. Medicine and surgery are no exceptions from skin resurfacing to eye surgery to correct vision. With the development of lasers Physicians have been able to provide treatment for a large number of medical disorders. Medical lasers have made it possible to treat conditions, which were previously untreatable or difficult to treat. To make the most of the laser technology physicians must maintain a up to date understanding of laser systems and conditions for which each can be applied .To achieve these goals the basic terminology and fundamentals of laser-tissue interaction is needed. Before we can learn about lasers we need to know a little about light, because that is essentially what a laser is made of. First the speed of light is 3.00*10to the 8th meter per second .The American physicist Albert Michelson found a ratio 1.33 for the speed of light c in a vacuum to the lights speed v in water. This value is equal to the index of refraction n thus n=c/v gives us a way to predict the speed of light in any material once we know its index refraction.(2) Lasers produce a intense beam of bright light that travels in one direction. And a laser has the unique ability to produce one specific color or wave length of light which can be varied in its intensity and pulse.

The challenge of food scarcity

Our world today is facing an extreme increase of food shortage and that happened when the food produce is not enough that can automatically threaten and shake the lives of millions of people, food scarcity could also be due to the rapidly rising human population that as a matter of fact Just had doubled over the year.Furthermore, the fact that we don't have any idea on what maximum number of people the world will continue to support and feed, that lead us to questioning if there is enough food for everyone in the future and a solution to end hunger and other problems that comes along with.Moreover, there are still many different reasons or factors of why people are starving in the different areas over the world, the lack of economic Justice and rising population are Just merely two examples out of them all and made people struggle to get enough food to eat. On the other hand, Majority of the globe's population especially the youth tends to Just ignore the issue of hunger, or are simp ly blindsided by events as today's economic crisis. We seem and tends to be a creatures f crisis.Rather than accepting the possibility that serious problems are Just over the horizon and is happening, we choose to look for any hope of positive information to ease our fears, but the fact is that hunger is a big problem in the world today and It is equally important that people should inform and get their selves involve on the issue about food scarcity so that they will know who are the ones truly suffering and the serious damage it does to those people.And also for them to avoid on wasting food, because all the extra food can't be Just given out to the needy and hungry entries, but if it could the government still don't have enough transportation and the money to send all those extra food to the suffering people. Every one of us must take food scarcity seriously because the solution for solving hunger and scarcity calls for the cooperation of everybody. Furthermore, As an Internation al student it is essential that we include world food hunger in our studies for it is directly interconnected on global politics and issues.For in International studies we educate ourselves and participates on programs of Globalization and development. Also, we must not only study but to also get ourselves involve in helping how to eradicate world hunger by helping in our own little ways those people and communities who are struggling with such problems that are cause by food shortage, for them to be able to develop ways to sustain their way of life, is the main goal of an International studies student. Remember Great things comes from small beginnings.To answer the questions why people are continuing to starve to death, we need to know first about the history of food production; how it contributes on the food we produce, goes the process of food production prohibit or even more promotes hunger? Second, we need to understand that the image that we get from the media can be very misl eading and sometimes not the truth and tends to show only a portion of what was really happening, so we must explore and research to be informed in the current reality so that we can come up and make better solutions.On the other hand, even if hunger is inevitable, we know, beyond any shadow of doubt, that there is a remedy for our world's situation and the earth can and able to feed its inhabitants. And there are many ways on how we can do it, like giving and improving aid and providing equipment and materials to the poor and underdeveloped countries needed for their agriculture, for these countries especially on the Global south, have the land and water to grow but they lack the knowledge, money and technology to make their resources fruitful.By also slowing the increasing of oil prices and usage of bio fuel so that the food price escalation can be somehow prevented because when the costs of essential foods rise, it can then dramatically affect those people who are lying on food p rices because bio fuels hurt the developing countries the most.Furthermore, the Government should promote and implement alternatives which don't disrupt the food supplies and if possible the Government should also increase the incomes of the poor instead so that they can buy their food, this is much better than keeping incomes and prices low. The solutions to the present crisis mention above can help eradicate food shortage and hunger and save the world at the same time, humanity must confront all the issues which can no longer be ignore because globally the effects will spread.

Lululemon

Luncheon is poised and well positioned to move to another level in the luxury sports apparel marketplace. While our challenges over the last 18 months have been Impacting, we have maintained profitability and have not lost significant market share. In response, our leadership team conducted environmental and organizational scans over the last 30 days. From these scans, we have identified some future strategic opportunities and challenges that when addressed, will set us up to become the #1 sports luxury apparel brand in the world.We will continue our innovation by Introducing new products lines; there is a great opportunity for us to expand Into a children's line. Another opportunity for Luncheon Is to Investigate new channel strategies In diversification of sales revenues. In tandem with these opportunities, we urgently need to address several threats inclusive of diversifying our supply chain and improving public relations to resonate our core values and brand.Our environmental sca n included a macro trends report, examination of our industry/ competition, and a comprehensive review of our stakeholders' needs and expectations. Significant macro trends worth noting Include: sustained popularity of yoga fitness for the near term, continued growth in online sales, and sustained usage of social media (with women representing a disproportionately large amount of users engaging our brand). Due to the use of petroleum and cotton products, material and labor costs for Luncheon can sometimes be unpredictable based on fluctuations in these commodity markets.Our Industry analysis Indicates that the sports apparel brand Is a $106 billion dollar Industry with the two biggest players only owning 14 recent of the market share, [See Financial Analysis Slide]. We are the top ranked premium sports apparel organization and the 5th highest ranking organization overall. Our suppliers are more than suppliers; they are partners, [See Industry/ Competitive Analysis Slide]. Our collab orative relationship with our suppliers helps us create some of the most innovative products in the market.Supplier issues with materials and manufacturing have posed an ongoing issue due to various recalls creating a drop In company stock price, which In turn, has raised concerns with dockworkers, [See stakeholder Analysis slide]. These problems have caused Luncheon to face intense scrutiny in the market and media, which eventually resulted in negative Public Relations related issues. The inability for the Public Relations department to thwart such incidents has impacted the overall product brand within the market place.With that said, the financial health of the company Is good. Net revenue for the fiscal year 2013 Increased 16% to $1. 6 billion from $1. 4 billion In fiscal 2012. The company ended with $698,649,000 cash on hand, enough to fund its operating activities. Our operational support reveals Luncheon customer satisfaction remains high despite recent and ongoing manufactur ing issues, [See Stakeholder Analysis Slide]. We possess a loyal customer base and have recently moved all of our stores from the franchise model to being ran internally to maximize on our culture.From this environmental scan, we were able to conduct a comprehensive and In-depth Internal analysis to determine how well prepared we included an operational health report, a financial report, and a review of our culture. The current organization is structured so that there is an opportunity for open immunization throughout the business, while wellness programs create high employee satisfaction. Since our inception, our culture has been about creating components for people to live long, healthy, and fun lives.This culture permeates through our employees, our in-store experience, and of course our customer base. We believe in support of the communities in which we are a part by creating various festivals, retreats and continually focusing on sustainability. Overall, our internal report sho ws we are poised for growth and have the tools to take advantage of our opportunities while meeting our challenges head on. Luncheon is the leader in luxury sports apparel. In order for us to stay the premier luxury sports apparel provider, we have to make sure we keep our core competencies aligned.Our core competencies are defined as follows: 1 . Developing innovative luxury designs, 2. Grass roots marketing, 3. Creating a motivated workforce, 4. Creating a second to none positive customer experience. Our four recommendations outlined in the beginning of the memo align perfectly with these core competencies, and our reports show we have the ability to achieve success in each area. Developing new product lines, especially focusing on a line for the youth, will assure we stay diversified.In developing these lines we can start to diversify our suppliers by finding other markets in which to partner. Currently our depth in suppliers is large, however, the diversity is nominal. Our suppl iers are primarily concentrated in one region, Asia-Pacific, leaving us susceptible to natural disasters, border wars, and other issues that can affect production, [See Stakeholder Analysis Slide]. Creating additional channels of sales will work to enhance our second to none customer experience.Working with luxury hotels and other recognizable high end partners known for great customer service will also help with our grass roots marketing along with increasing our positive public relations presence. Also, by controlling our public relations and placing an increased emphasis on it, we will be able to better position our image and brand for lasting resonance in the marketplace. We are excited for Luncheon and look forward to partnering with you on implementing these four strategic objectives that will propel our great organization to another level.

How To Get Your Content To Rank On Google With Tim Soulo Of Ahrefs

How To Get Your Content To Rank On Google With Tim Soulo Of Ahrefs Planning and creating content that ranks well on the search engines can be difficult. It comes down to keyword selection and use, but that’s not all. You’ve heard the expression, â€Å"content is king,† and that’s still true: Your success has everything to do with the value and uniqueness that your content has to offer the people who will be seeing it! Today, we’re talking to Tim Soulo, the head of marketing and product strategy at Ahrefs. Tim knows how to create valuable content, and today he’s going to share his best tips on finding keywords, promoting your content, and standing out from your competition. Information about Ahrefs and what Tim does there. The most successful content produced by Ahrefs: the types of articles and pieces, as well as how they promote and analyze them. Tips on ranking for not only your core keyword, but also relevant keywords. The process Tim uses for coming up with content ideas. What it takes to outperform your competition. Why it’s important for an SEO marketer to do research that no other blog has written about or compiled. Tim’s thoughts on length and why it might not be important in the way that you are thinking. Tim also talks about long â€Å"ultimate guides† and gives his advice on making them more user-friendly. How to use backlinks to promote a piece to help it rank. Links: Tim Soulo Ahrefs How to Do Keyword Research for SEO How to Submit Your Website to Search Engines Send a screenshot of your iTunes review to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Tim: â€Å"The only way to outdo, to outperform the competition is to offer something unique and something better than they have.† â€Å"You have to have something to offer which wasn’t published, which wasn’t said before you. You usually need to be at the forefront of your industry you need to be a so-called thought leader.† â€Å"It’s not about trying to crank everything you can into the article, its about delivering value and persuading people that you can solve their problem in as [few] words as possible.†

How Important Is the Study of Globalization to the American Economy Research Paper

How Important Is the Study of Globalization to the American Economy - Research Paper Example It has been argued that globalization will intensify the economic disparities and conflicts subsidizing progression of relatively poorer economies. Several studies have inspected if globalization procedures have decreased or intensified wealth dissimilarities within developed economies and emerging economies. Notably, globalization studies have gained much importance in the American economy as it can impact on financial condition and strategies of organizations of a country (Brahm, 2005). Due to the influence of globalization, international economies influence the success of market players to a large extent. It has been disputed that directness associated with globalization can benefit every nation; while some think globalization has the potential to broaden the differences within nations. Globalization is reliant on a range of national and international aspects. Globalization raises the global business and exchanges in gradually open, incorporated and borderless global economy. Sign ificant development has been observed not only in transaction of products and services, but also in money transfers, travelling, immigration, sharing of ideas and information. The impact of globalization can be seen through measurement of the quantity of global monetary dealings. For instance, in New York, almost 1.2 trillion USD worth transactions flow per day and the quantity of global stock market dealing surpasses the huge amount (Intriligator, 2003). Globalization has a significant influence on every economy of the world, with diverse impacts. It can impact on manufacturing of products, employment market, and other efforts of the production procedure. Moreover, it also impact on investment, wealth, technology and results in transmission of skill and knowledge from originating countries to other countries. Globalization also has a major impact on the competency and output in the economy. In the context of international economy, globalization has resulted in increasing competitio n. Though some organizations fear competition, but there are several advantageous impacts of competition which can raise output or effectiveness of the company. Competition and the spreading of markets in globalization can lead to specialism and division of work (Intriligator, 2003). The participation of the USA in the international economy can also be signified from a political perspective. The international economy is an extremely competitive place where organizations from several nations are struggling for employment expenses, gaining technological and cost advantages over other organizations. Thus, organizations are significantly considering health tactics, wage and remuneration programs, and job positions as a vital aspect of their competitive approaches. Some organizations in USA believe that they should outsource the resources from inexpensive traders, move some business operations to other international sites and continually innovate themselves (Pearson Education, 2010). It is worth mentioning that American citizens see globalization as a blend of positive and adverse components for the economy. With the affect of globalization, USA has emerged as an international civilization. It is in this context that critical decisions of USA are likely to have an impact on the global economies. Conversely, decisions adopted by other economies can also have significant impact on economy of USA (Tay, 2010). Globalization generates open occupations which in turn generate opportunities in the

Intigrating technology in the EFL classroom Essay

Intigrating technology in the EFL classroom - Essay Example Report indicates that about 70% of education funding in Israel comes from the central government while the remaining 30% comes from cities and other sources. This was in a show of the government’s commitment to educating its people to be literate for prosperity and development. So far, Israel has been registering an increase in the number of students enrolling for classes at different levels. Latest report indicates that Israel has about 1.8 million students from pre-school to high school level (Newman, 2012). This is an indication of the country’s commitment to high literacy level. This number also continues to increase as the population continues to grow. Even though teaching Israelis to be literate is a key priority of the Netanyahu administration, it is also the most challenging area in the country’s education system. This is attributable to the changing nature of the classroom. Research indicates that the classroom environment has undergone radical changes i n the 21st century (Cordova and Lepper, 1996). For instance, Israel has experienced an influx of immigrants from immigrants in the country from all over the world. This has resulted in an increase of a large number of people in the country who are not able to speak or write the English language, which is the country’s national language. The fact that a large population of the country cannot speak, read, or writes the English language is posing a huge challenge to teachers in the country. It is an acknowledgeable fact that becoming proficient in a foreign language is very difficult and can be daunting. As a result, a large number of people in the country who do not understand the English language normally find it difficult learning a new language since the English language is new to them (Jonassen, 2000). Therefore, in order for such students to learn and become proficient in the English language, they must be supported as much as possible. Teachers who have had the opportunit y to teach students learning English as their second language understand that such students require language support for their language acquisition. To say that students learning English as their second language have attained the level of proficiency required, they must be able, not only to hear and write the English language, but to speak and read the English language well. However mush this might be a daunting task; we strongly believe that integrating technology such as the use of computers can play a crucial part in increasing a student’s grades in the English language. This discourse examines how the integration of computer-assisted instruction (CAI) can be an important tool for teaching new learners of English language. In addition, the paper will explore the gains that have resulted from the use of computer-assisted instruction in teaching the English language to new learners. Literature Review Verbal Interaction Interaction between new English language learners and th ose who are proficient in English language is key in promoting proficiency in English language. As such, teachers of English language need to provide students learning English as a second language, a language-rich environment where they can continuously engage in the English la